Embracing K-pop in Seoul - K-pop activities, things to do and see in the city

If you are a K-pop fan, you can't beat a trip to Seoul in South Korea to indulge your passion. From the moment you step off the plane you are surrounded by K-pop - posters welcoming you to Korea featuring photographs of your favourite idols, K-pop music playing in taxis and shops, screens broadcasting music videos, and merchandise filling the shop windows. 

Here are some ways that you can really indulge your love of K-pop in a visit to the city.

Watch a live broadcast K-pop performance - The Show and Inkigayo

The Show is South Korean music television show which is broadcast live every Tuesday from the SBS Prism Tower in Seoul. As a foreign tourist you can book a tour which includes tickets to watch the show, and I'll be writing a detailed review of our tour because it was so good. 

We booked through Trazy - SBS MTV The Show & Seoul Tour Package. As well as a city tour you receive seated tickets to watch The Show being filmed. There were also some areas filled with enthusiastic Korean fans with their light sticks and signs, and I understand that these tickets are available for locals by raffle. 

It's worth booking early as spaces are limited, and our ticket numbers were allocated on arrival so it might be worth arriving early so that you end up closer to the front. It does also depend on which company you book tickets with as they are seated in turn - luckily we discovered that with Trazy we were seated first. 

When we visited we saw performances by Han Seung Woo, KARD, ONEUS, H1-KEY, POW, Baby DON'T Cry, AHOF, NouerA, TIOT, DPNS, RESCENE, Blingone, DIVA-X with all but one group there in person. Some of them performed a full song which was broadcast live, others danced along on stage to a previously recorded film of the song. I'm fairly sure that apart from one none of them were actually singing live, but they all performed excellent and energetic dance routines!

A larger live K-pop experience is Inkigayo which tends to have some better known groups. Unfortunately you need to be over 15 years old, and my daughter was too young! This show takes place on Sundays and can be booked in a similar way through various companies like this one - SBS Inkigayo (Popular Songs) & Seoul Tour Package.

Enjoy some free K-pop street performances

If you spend some time in the Hongdae area of an evening then you will likely find some street performers entertaining the crowd. We saw some excellent performances and although they were promoting their social media channels they didn't seem to be passing around a hat, they appeared to genuinely enjoy performing. 

Film your own K-pop music video

HiKR Ground is a fun and free place to visit if you have some spare time. We only found it because it was part of our tour to watch The Show! It's located inside the Korea Tourism Organization Seoul Center, and among other things it features some recreated K-pop themed sets which you can use to film your own music videos. It's all indoors over several floors, and there is a cafe on the top floor.

There are also plenty of filming locations from K-pop music videos all over the city, so it's worth doing a search for your favourites in case it's somewhere that you would like to visit.

Shop for albums and other merchandise

We spent a lot of time wandering the streets looking for K-pop albums and other merchandise. We spent most of our time in Myeondong which was near our hotel and had a huge selection of shops. The Myeongdong Underground Shopping Mall is great for browsing, and being air conditioned was a welcome relief from the heat. There were a few shops selling albums, and also lots of other merchandise.

It's worth noting that although the albums were the same as the ones that we can purchase at home in the UK, the prices were incredibly reasonable and in most cases around half the price that we are used to paying. Light sticks were also very well priced - we bought a Blackpink and Baby Monster light stick for around £20 each. I think it is also quite common to receive a free poster or photo card when you shop.

We had a couple of favourite shops in the Myeondong area. Music Korea was great for albums at really reasonable prices, and also offers a discount if you follow them on Instagram.

K-Mecca had a huge selection of merchandise, including a wide range of light sticks, and plenty of albums including very cheap mystery boxes.

Take photos "with" your idols

Photos and cutouts of idols are everywhere, and not just in the K-pop shops. You can find posters and advertisements featuring idols all over the place to take photographs with, and many shops have photo booths where you can take your photo and have it superimposed on to individual or group idol photographs.

Visit the headquarters of the entertainment companies

You are unlikely to see idols coming in and out, but many of the headquarters have a merchandise shop or a cafe, and fans may recognise the buildings from publicity around their idols. We made it to the YG Entertainment headquarters where we visited the shop and my daughter wrote a message on the wall outside. We weren't the only ones there!

You can find a list and map of entertainment company headquarters here - K-Pop Entertainment Buildings in Seoul.

Follow a trail of painted K-pop bears

K-Star Road connects Apgujeong Rodeo Station exit 2 and Cheongdam crossroads in Gangnam. Along a 1km stretch of road you can find seventeen bears (known as GangnamDols) to represent different K-pop groups. They tend to be the older groups, but they are fun to see and take photos with.

Spend some time in Gangnam

Also in Gangnam you can see the famous Gangnam Style statue with the crossed hands, great for photos! Close by is the COEX Mall for shopping, and outside are a couple of walls with handprints of K-pop idols. Again they are mainly older groups, but fun to visit. You can find detailed instructions for finding the handprints here - How to find the K-pop idols handprints at the Starfield COEX Mall. 

Check for special events

If anything exciting is happening in the K-pop world then it will definitely be celebrated in Seoul! We visited just after the start of Blackpink's 2025 tour, when parts of the city were lit up in pink to celebrate. The special locations were marked in the Naver app which we used for navigation, and were also highlighted on the Blackpink website. Although we just missed it, we were able to visit the Deadline pop up store and pick up some very reasonably priced Blackpink merchandise which wasn't available at home.

We were also there for the release of Blackpink's new single Jump which was broadcast on huge screens across the city, including one just outside our hotel which was very exciting. We joined with other fans to watch and record it!

If an idol is celebrating anything, perhaps a birthday, anniversary, new release and so on, fans will often organise special events in a cafe or other venue. As well as decorations you might find themed snacks, drinks and merchandise. These are often advertised on social media, although you might need to know some Korean to find out what is going on. You can try asking in some of the K-pop stores, or just keep your eyes open if you know that there is a special date coming up! We saw posters on the metro to say happy birthday to one idol!

Visit Idol Radio

Idol Radio is a live radio show run by MBC, and if you visit on a Monday or Wednesday evening you can watch it being broadcast from outside. We didn't manage to do this on our trip, but if you fancy it you can find full directions and instructions here -  Kpop Fan’s Guide to Visiting Idol Radio in Seoul.

I hope that you found some useful K-pop themed suggestions here if you are planning a visit to Seoul - let me know what I missed in the comments!